As part of Dunham-Bush’s branding strategy, the company has decided to launch a new brand image for its Ice-Cel products. The logo, as seen above , is effective from Aug. 23rd, 2010.
With this new logo Dunham-Bush not only strengthens the consistency in overall brand image, but also highlights the capability of providing integrated solutions.
All Dunham-Bush organizations shall start to use this new logo in related documentation and communications with customers from the effective date. The image change on printed materials and equipment will be arranged gradually in line with the literature plan and production plan.